Relationship between Packaging and Sales
Packaging entails the presentation of the products to the consumer. The reason why the product will be selected by the customer instead of its substitute will greatly depend on how it has been packaged. If the package that holds the product becomes appealing enough, the customer might end up purchasing it even though it was not it their budget. Extensive research has shown that most consumers tend to impulse-buy when they see the package that the product is in. So if you want your sales to shoot up, you better get that awesome packaging technique going.
The most important thing about packaging is the message it sends to the consumers. In addition, you have to have inscriptions that are legible and clear to the human eye. If you are not into writing as much, you can as well use easily interpreted symbols and logos. A package that is clearly written will attract more attention and trust of the consumers than that which has no clear message. Other than the instructions on how to use the product, the message must also clearly state who it is meant for and the company that produces it.
Another detail that should be carefully designed and planned on s the color of the package. This influences just about the whole concept of packaging. Different appeals are signified by the different colors. Each color will portray a different message to the buyers. Different messages will be of different colors like the instructions, contacts and addresses, ingredients, logo design, etc. A good example is the different colors that are used when packaging cleaning products, children’s products and foods.
The shape of the package is a vital detail that you cannot afford to mess with. What is in the package can be at times portrayed by the way he package is shaped. You might find a toothbrush , round ball, toothbrush, toy plane, a curvy bottle, etc. Also other package shapes might seem to be gender sensitive. This way, females or males, depending on the targeted gender, will be more appealed to buy. A product packaged with grips for handling will have more appeal than the other with none.
Take into account the extent at which you are to apply the above guidelines; do not overdo. A complicated package will chase your consumers away and also be costly for you. So, just keep it simple. Complicated packages are difficult to recall whereas simple packages will be easily remembered.
Finally, make sure your package does not pollute the environment. Recyclable packages are becoming common each day. You can also design a package that the consumer can use long after the product has been depleted. Another useful thing that you should ensure is that the package you design protects the commodities or product inside. Make your package secure.